THE
RESERVE

The Reserve / Friland · Djursland · Denmark

Video production for business, music and culture

The Reserve’s video offer covers films for businesses, artists and cultural organisations: brand and campaign films, employer stories, interviews, event films, music videos and live sessions. We plan the idea, filming and final edit around the audience and intended use, drawing on Tapetown’s practical experience of audiovisual production.

Discuss your project with Rasmus

Choose the film by what it needs to do

For a business, the starting point may be introducing a brand, explaining a product, sharing an announcement or helping prospective colleagues understand the workplace. Interviews, employee stories and campaign films each answer a different audience need. We establish the message and the people who can tell it before planning the shoot.

For music and culture, the focus may be a performance, an artist or the atmosphere of an event. Tapetown’s archive includes KEXP sessions at SPOT, a brewery session with To Øl and concert production at GLAS museum. These are specific examples of music and cultural work.

Plan sound, picture and delivery from the start

We begin with the audience, purpose, timing and budget. The production plan covers the creative approach, location, contributors and filming needs. Editing, colour and sound follow, with the deliverables agreed for the places the film will appear.

A website film, a presentation and a social post may need different lengths, aspect ratios or captions. Discussing these uses early helps define the material to capture and the versions to make. Scope and timing are agreed for each project.

Practical questions

Before we talk.

Can you make films for businesses as well as musicians?

Yes. The video offer includes brand and campaign films, employer branding, employee stories, recruitment, PR and event films, alongside music and cultural production.

Can one shoot produce several versions?

A main film and shorter or differently formatted edits can be planned together. We agree the number of versions, captions and channels in the project scope.

Can you record a live performance on location?

Tapetown’s experience includes live-session and concert production in venues, a brewery and a museum. Share the location and performance requirements so we can discuss a suitable approach.

How do I start a video project?

Tell Rasmus what you are making, who it is for, where you want to use it and your timing. A rough idea is enough to begin discussing the scope.